Snapchat has been getting a lot of buzz as of late (Facebook offered to purchase it for $3 billion, but was turned down). It is currently valued at about $4 billion, and I think it will be the social media application of 2014 (here’s an interesting story of why teens use Snapchat by npr).
What is Snapchat?
Snapchat is a photo chat application developed by Stanford University student Evan Spiegel. What makes it different from Google chat, FB messaging, etc is the fact that the “snaps” (photos/videos/text) that you send are only viewable between 1-10 seconds, and then deleted permanently. It is known as the “next wave of private social sharing” (USA Today).
Who Uses Snapchat?
All Things D’s Liz Gannes reports that Snapchat is used by kids between the ages of “13-25 years old, with a growing contingent that’s aged 40 and over.” Business are also jumping on the Snapchat train. Mashable’s recent article 8 Brands Rocking Snapchat lists some awesome ways that brands are using this service.
How Can Libraries Use Snapchat?
Taking direction from the brands listed in Mashable’s article here are a few ideas I have:
1) 16 Handles Example: Ask your patrons to snap a pic of themselves with a roving library item/mascot. When I was attending TSMRI’s social media conference I attended the session 32 Flavors and Then Some: Creative Ways to Grow Your Social Presence. The presenters had the awesome idea of “steal this pen.” Students would take a specific university pen and take a pic with it wherever they were globally. They used Twitter for the sharing, but Snapchat is a great way to do this as well. As a library you could have students send a pic with a specific book, pen, mascot, etc. then in return they could be sent a 10 sec self destructing coupon code that they could bring into the library for a print of their photo.
2) Karmaloop Example: Karmaloop sends snaps of it’s brands new releases, office pictures, etc. You could do the same with the library. You could snap a “behind the scenes” video of the process of repairing a damaged book, a pic of new book arrivals, etc.
3) Taco Bell Example: Taco Bell used Snapchat’s Stories feature. This feature allows you to tell a story in a series of photos. You could do this in your library in several different ways: story of how a book is made, abridged version of a classic novel, etc. This might be one of the most useful ways for libraries to use Snapchat. These are just a few of my ideas. If your library is using Snapchat please comment below and tell us how your using it!
Here is another idea that I just discovered: The Snapchat Pitch. In this contest students have 10 seconds or less to pitch their idea to the ad agency DDB Oslo. If their idea is selected they will be flown out to DDB Oslo for an interview.
You could have students describe their favorite book or library improvement idea in 10 seconds or less. http://vimeo.com/84663955
This guy performed the most awesome song covers using Snapchat! You could do a contest having students create a video with visuals in Snapchat…Maybe reenacting plots from their favorite book or Shakespeare play?
I just posted a new post: How to Create a Snapchat Contest. It describes the contest I created this last semester.
Madonna just announced that she will be releasing her new music video on Snapchat tomorrow. It seems like this platform is definitely becoming more of a mainstream marketing tool!