Technology Report: Creating Engaging Content on Instagram and Snapchat

The intention of this report is to provide librarians with considerations for platform management and offer new ideas and concepts for using Instagram and Snapchat to reach library patrons.

Methods: Qualitative interviewing with 11 library professionals

Details on Methodology: I started this project by designing a mini–case study based on interviews I
conducted with 11 standout library professionals who were successful in using Instagram and/or Snapchat to support their patrons. I synthesized their feedback into a series of practical ideas, tools, and resources that librarians could implement to enhance their library’s social media content.

Project output & impact: