Expected August 2020
University of Denver

Ph.D. candidate, Research Methods and Statistics

  • Relevant coursework: Advanced Qualitative Research, Qualitative Data Collection & Analysis, Performance Ethnography, Rhetorical Criticism, Critical Theories in Communication, Critical Imagination, Social Media Marketing, Data Mining, Psychometric Theory, Hierarchical Linear Modeling, and Structural Equation Modeling
  • Dissertation focus: Development of a novel method for exploring the logic of connective action and networked publics using latent measurement modeling and social media content analysis

December 2010
University of North Texas

M.S. Library Information Science

May 2008

B.A. English

Professional Experience

4/2021 – Present
YouTube via ProUnlimited

User Experience Researcher

  • Design and support research initiatives surrounding YouTube creator monetization and business model enablement.
  • Utilize quantitative and qualitative user research methodologies to understand existing creator experiences, needs, and pain points to uncover opportunities for cross-functional product teams.

May 2019 – July 2019

Citation Research Analysis Intern

  • Contributed to DataONE’s National Science Foundation-supported research project (NSF 1430508) by conducting citation network analysis and bibliometric mapping to investigate the reach and impact of DATAONE publications and resources. Tasks included:
    • Building a public bibliographic library of publications produced by and citing DataONE
    • Building a database containing information on references to DataONE across the web
    • Using Gephi, VOSviewer, and the Bibliometrix R package to conduct network analysis and topical mapping to:
      • Identify the most relevant subject areas in which DataONE authors were currently publishing
      • Identify areas in which DataONE researchers could expand their reach in emerging disciplinary fields
    • Synthesizing findings and improvement suggestions in a company impact report

May 2016 – May 2019
Liehr Marketing

Social Media Strategist

  • Managed, scheduled, and composed content for Toyota’s Technician Training & Education Network (T-TEN) program’s Instagram, Facebook, and Twitter platforms
  • Analyzed social media performance data, prepared analytics reports, and presented quarterly results and data-driven recommendations to T-TEN stakeholders
  • Conducted user research to assist with a department-wide website re-skin and ad campaign
  • Designed, developed, and analyzed surveys and qualitative social media content to gauge the effectiveness of the T-TEN recruitment and student engagement process
  • Assisted in arranging and coordinating advertising campaigns for Facebook and Instagram

Sept 2014 – Sept 2017
University of Denver

Social Networking and Communications Graduate Assistant

  • Managed and created content for Twitter, Facebook, Instagram, LinkedIn, and their WordPress blog
  • Coordinated a monthly social media roundtable for the University of Denver’s graduate departments
  • Researched and evaluated social media platform effectiveness using Excel, Facebook Insights, Twitter Analytics, and Hootsuite Analytics

June 2016 – October 2016
WaterSmart Software

Social Media Intern

  • Managed and grew the office’s LinkedIn, Twitter, and Facebook accounts
  • Conducted qualitative market research using TweetDeck and Hootsuite
  • Audited and analyzed the office’s social media accounts and implemented a predictive model to forecast social media engagement

August 2011 – August 2014
University of Mary Hardin-Baylor

Reference Librarian, Assistant Professor

  • Provided reference service in person and by email, phone, and virtual chat
  • Taught digital literacy concepts to undergraduate, graduate, and doctoral students
  • Served as a liaison librarian to the education and English departments
  • Managed and promoted the library's Twitter and Pinterest accounts

September July 2011 – July 2014
Austin Community College

Hourly Reference Librarian

  • Collaborated with librarians for library instruction in discipline-specific classes
  • Provided reference services and cataloged library materials

Research Experience

2017 – 2018
University of Denver

Independent Study

  • Worked with professor and chair of the Department of Media, Film and Journalism Studies and Director of the Estlow International Center for Journalism and New Media, Dr. Lynn Schofield Clark, to explore the connections of youth, activism, and social media.

Summer 2018
Oxford Internet Institute (OII)

OII Annual Summer Doctoral Programme Participant

  • Participated in over 70 hours of lectures, classes, and discussions, and presented my doctoral research to class members and OII academic researchers

March 2017 – May 2017
University of Denver

Qualitative Research Assistant

  • Conducted qualitative interviews and preliminary analysis with district employees on a grant-funded project exploring the characteristics and experiences of effective novice teachers

June 2015 – August 2015

Summer Qualitative Research Intern

Teaching Experience

2017 – 2018
American Library Association

Invited Instructor: Using Snapchat to Reach Library Patrons

  • Taught a series of beginner and advanced Snapchat workshops to librarians and library professionals. Topics included teaching participants how to create and promote a Snapchat account, compose content, develop a strategy, and gather and measure Snapchat metrics.

Spring Quarter 2017 & Fall Quarter 2017
University of Denver

Invited Instructor: NVivo

  • Taught a series of beginner and advanced Nvivo workshops to Ph.D. students and faculty. Courses focused on using Nvivo to import, prepare and code data, organize projects, write memos, conduct queries, and generate reports.

September 2014-August 2015
Ashford University

Adjunct Instructor

  • Taught the online course, GEN 103 Information Literacy, to undergraduate students. Topics included online information retrieval, gathering, and synthesis.

September 2011 – December 2011
University of North Texas

Teaching Assistant

  • Helped develop class curriculum, field student inquiries, and grade assignments for students in the library science program






















Research Methods

Latent Measurement Modeling


Social Media Data Analysis


Advanced Statistical Analysis


Bibliometrics/Network Analysis


Data Visualization


Survey Design/Psychometrics


Content Analysis/Contextual Inquiry


Qualitative Research/Qualitative Interviewing


Digital Ethnography