Paige Alfonzo

Ph.D. candidate, Research Methods and Statistics

• Relevant coursework: Advanced Qualitative Research, Qualitative Data Collection & Analysis, Performance Ethnography, Rhetorical Criticism, Critical Theories in Communication, Critical Imagination, Social Media Marketing, Data Mining, Psychometric Theory, Hierarchical Linear Modeling, and Structural Equation Modeling
• Dissertation focus: Development of a novel method for exploring the logic of connective action and networked publics using latent measurement modeling and social media content analysis

M.S. Library Information Science

B.A. English

User Experience Researcher

• Design and support research initiatives surrounding YouTube creator monetization and business model enablement.
• Utilize quantitative and qualitative user research methodologies to understand existing creator experiences, needs, and pain points to uncover opportunities for cross-functional product teams.

Citation Research Analysis Intern

• Contributed to DataONE’s National Science Foundation-supported research project (NSF 1430508) by conducting citation network analysis and bibliometric mapping to investigate the reach and impact of DATAONE publications and resources. Tasks included:
  • Building a public bibliographic library of publications produced by and citing DataONE
  • Building a database containing information on references to DataONE across the web
  • Using Gephi, VOSviewer, and the Bibliometrix R package to conduct network analysis and topical mapping to:
    • Identify the most relevant subject areas in which DataONE authors were currently publishing
    • Identify areas in which DataONE researchers could expand their reach in emerging disciplinary fields
  • Synthesizing findings and improvement suggestions in a company impact report

Social Media Strategist

• Managed, scheduled, and composed content for Toyota’s Technician Training & Education Network (T-TEN) program’s Instagram, Facebook, and Twitter platforms
• Analyzed social media performance data, prepared analytics reports, and presented quarterly results and data-driven recommendations to T-TEN stakeholders
• Conducted user research to assist with a department-wide website re-skin and ad campaign
• Designed, developed, and analyzed surveys and qualitative social media content to gauge the effectiveness of the T-TEN recruitment and student engagement process
• Assisted in arranging and coordinating advertising campaigns for Facebook and Instagram

Social Networking and Communications Graduate Assistant

• Managed and created content for Twitter, Facebook, Instagram, LinkedIn, and their WordPress blog
• Coordinated a monthly social media roundtable for the University of Denver’s graduate departments
• Researched and evaluated social media platform effectiveness using Excel, Facebook Insights, Twitter Analytics, and Hootsuite Analytics

Social Media Intern

• Managed and grew the office’s LinkedIn, Twitter, and Facebook accounts
• Conducted qualitative market research using TweetDeck and Hootsuite
• Audited and analyzed the office’s social media accounts and implemented a predictive model to forecast social media engagement

Reference Librarian, Assistant Professor

• Provided reference service in person and by email, phone, and virtual chat
• Taught digital literacy concepts to undergraduate, graduate, and doctoral students
• Served as a liaison librarian to the education and English departments
• Managed and promoted the library's Twitter and Pinterest accounts

Hourly Reference Librarian

• Collaborated with librarians for library instruction in discipline-specific classes
• Provided reference services and cataloged library materials

Independent Study

• Worked with professor and chair of the Department of Media, Film and Journalism Studies and Director of the Estlow International Center for Journalism and New Media, Dr. Lynn Schofield Clark, to explore the connections of youth, activism, and social media.

OII Annual Summer Doctoral Programme Participant

• Participated in over 70 hours of lectures, classes, and discussions, and presented my doctoral research to class members and OII academic researchers

Qualitative Research Assistant

• Conducted qualitative interviews and preliminary analysis with district employees on a grant-funded project exploring the characteristics and experiences of effective novice teachers

Summer Qualitative Research Intern

• Studied librarians’ early responses to research data services for the E-Research and Data: Opportunities for Library Engagement project
• Prepared, coded and examined strategic agendas (text documents) for qualitative analysis using NVivo and Microsoft Excel

Invited Instructor: Using Snapchat to Reach Library Patrons

• Taught a series of beginner and advanced Snapchat workshops to librarians and library professionals. Topics included teaching participants how to create and promote a Snapchat account, compose content, develop a strategy, and gather and measure Snapchat metrics.

Invited Instructor: NVivo

• Taught a series of beginner and advanced Nvivo workshops to Ph.D. students and faculty. Courses focused on using Nvivo to import, prepare and code data, organize projects, write memos, conduct queries, and generate reports.

Adjunct Instructor

• Taught the online course, GEN 103 Information Literacy, to undergraduate students. Topics included online information retrieval, gathering, and synthesis.

Teaching Assistant

• Helped develop class curriculum, field student inquiries, and grade assignments for students in the library science program